Why should I care about Comic Con@Home?

TL;DR Because the FREE virtual panels they’re offering have A LOT of valuable content for anyone who’s in the business of being creative.  There are FIVE days worth of panels to scroll through.  So stick with me if you want a guide to which panels are good for creatives and small business owners. #Business-Advice #How-To

I know why I care about Comic-Con@Home and it’s because I live in San Diego and going to Comic-Con is a tradition during the summer.  Even when we aren’t lucky enough to get passes in the ridiculous lottery based badge purchasing system, we still head downtown to partake in all of the promotional activities around the San Diego Convention Center.  It has grown every year and in more recent years it’s taken us 2 days to fully explore even just the events and activities outside the Con.

But one thing we NEVER get to do, that we never have the patience for, are the panels.  The most popular ones involve camping out on the sidewalk for days, and the smaller ones involve getting your timing right.  Comic-Con@Home is an opportunity to learn from Pop Culture Industry professionals and at your leisure.  Each panel will be available on YouTube and for free.  No limits on attendance, no lines, no waiting once the panel has gone live.

Here are my color coded panel recommendations for creatives, artists and small business owners:

Blue – Business Building/ Tips & Tricks

Pink – How To

Green – Celebrating Art and Creativity/Inspiration

Purple – Encouragement

THURSDAY – Links will be live at the indicated time on Thursday

10a – Building a Geek Brand: Surviving a Pandemic

YouTube: https://youtu.be/NJGm83h_K4w

Do you dream of starting your company or brand inspired by your favorite pop culture passions? It’s hard enough to grow a start up but even harder during a pandemic! Join industry professionals in the area of apparel, publication, and cosplay as they share about the challenges of starting a geek business, how to survive a pandemic and how to contribute to Black Lives Matter. Tony B Kim (Hero Within) hosts this spirited and inspirational discussion along with panelists Linda Le (VampyBitMe Cosplay), Rachel Litfin (author), and Victor Dandridge (comic book creator).

10a- How to Get News Coverage

YouTube:https://youtu.be/dbJpzloS0wc

Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn’t? A lot of publishers have no idea what to submit to the press, how to submit it, or why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comic journalists themselves telling you what they are looking for in your submission. Panelists include (in alphabetical order): Martin Boruta (The Hey Kids Comics Radio Show, First Comics News), Peter Breau (Second Sight Publishing), Ed Catto (Captain Action, Agendae), Holly Golightly (Broadsword Comics), Michael Kingston (Headlocked Comics), Rob Salkowitz (Forbes, ICv2), and JC Vaughn (Gemstone Publishing, The Scoop). Find out what it takes to self-promote and make a significant impact on your ability to sell your comic.

12p – Comics During Clampdown: Creativity In The Time of COVID

YouTube:https://youtu.be/LjATnuiNR5k

How do cartoonists deal with writer’s block in the face of a global pandemic? How do you balance homeschooling with publishing deadlines? Panelists Brian Fies (A Fire Story), Keith Knight (The K Chronicles), MariNaomi (Life on Earth trilogy), Ajuan Mance (1001 Black Men), Thien Pham (Sumo), Jason Shiga (Demon), Gene Luen Yang (Dragon Hoops), and moderator Andrew Farago (Cartoon Art Museum) discuss work-life balance, sanity, and survival in the midst of our brave new world.

1p – Insider Art: A Compendium of Comics, Crafts & Cats for All Ages

YouTube:https://youtu.be/8C0UTAP1r38

Insider Art is a comics initiative that begin during the early days of the COVID19 pandemic; a way to bring female and non-binary creators together to raise money for our own: female and non-binary comic book retailers who faced financial hardships under quarantine. 8 editors, 1 retailer liaison, and over 100 creators from around the world united for one grand mission: to bring over 250 pages of comics, crafts and cats to the masses and conquer the tedium of the greatindoors.

1p – The Future of Entertainment

YouTube:https://youtu.be/lVPyZPd9Lek

As the world continues to technologically advance, find out how leading experts in entertainment are paving the way to a new future. Featuring experts in virtual and augmented reality, digital human creation and design, as well as creatives working in virtual production, eSports, and more, learn about how emerging technologies will shape everything from Hollywood to the educational experience.

Panelists include Ted Schilowitz (futurist, Paramount Pictures), James Pearse Connelly (production designer, The Masked Singer), Ilyasah Shabazz (professor, community organizer, author, motivational speaker), Cathy Hackl (futurist and two-time LinkedIn top voice in tech), Leslie Shannon (head of ecosystem and trend scouting, Nokia), PhilQuist (music agent, CAA), and Leigh Steinberg (sports agent, Steinberg Sports). Moderated by Travis Cloyd (futurist at FIU, co-founder of Worldwide XR).

1p – This is Not the Apocalypse You’re Looking For: Real Life Disasters, Fictional Recovery

YouTube:https://youtu.be/hr9qq-sOKBc

Things are rough right now, but we’re going to pull through together. Tyler Houston (comic and culture expert), Kelley M. Boston (infection prevention epidemiologist), Bobbiejean Garcia (public health epidemiologist), and Monti Pal (trauma therapist) talk about how disaster events and emergency management are often handled in pop-fiction, and in the real world. Art and fiction give us a way to think about our world as it is now and our future. Science fiction and comics are used as a frame to discuss how humans respond to disaster events, and how individuals and communities move from disaster to healing and wholeness.

2p – Artist Bootcamp by DeviantArt

YouTube:https://youtu.be/54a_hr6sg_Y

Get your art in shape! DeviantArt presents Artist Alley all-stars Jeffrey “the CHAMBA” Cruz (artist), Edwin “ironpinky” Huang (illustrator), and John “Overlord_JC” Crayton (artist) as they share their secrets to warming up, getting in the mindset to create, and pulling yourself out of a rut. Moderated by DeviantArt’s Matt “ggMattB” Buchholtz (head of social media). Jeffrey “the CHAMBA” Cruz (https://www.deviantart.com/thechamba) Edwin “ironpinky” Huang (https://www.deviantart.com/edwinhuang) John “Overlord_JC” Crayton (https://www.deviantart.com/overlordjc) Matt ‘”ggMattB” Buchholtz (https://www.deviantart.com/ggmattb)

2p – Music for Animation

YouTube:https://youtu.be/4KwaNROG6sA

Find out what it takes to create the sonic worlds of your favorite animated shows! Learn how creatives in entertainment write songs, create sounds, and compose music for projects like the Harley Quinn animated series, Central Park, JJ Villaird’s Fairy Tales, King of the Hill, Teenage Mutant Ninja Turtles, Trollhunters: Tales of Arcadia, and more! Featuring panelist songwriters Elyssa Samsel and Kate Anderson (Central Park), and composers Jefferson Friedman (Harley Quinn), Roger Neill (JJ Villaird’s Fairy Tales), Sebastian Evans (Teenage Mutant Ninja Turtles), and Tim Davies (Trollhunters: Tales of Arcadia). Moderated by actors Keith David (JJ Villaird’s Fairy Tales, Gargoyles) and Alan Tudyk (Frozen, Harley Quinn).

3p – Artist as Brand, Rise of the Artist Entrepreneur

YouTube:https://youtu.be/B1w5dz7Gb58

Greg Spalenka (professional artist in publishing, film and higher education, Sandman, The Golden Compass, The Voyage of the Dawn Treader),
moderates a panel discussion on art career sustainability. Learn strategies on how to create income from your talent on your own terms. Panelists include Ciruelo (quintessential dragon artist, patrons include George Lucas, Christopher Paolini, Alejandro Jodorowsky, Steve Vai, MTG, Tor, Ballantine), Daniel & Dawna Davis (artist/designers of Steam Crow, publisher of monster themed items, books, prints, clothing and the Monster Rangers), Shiflett Brothers (award-winning sculptors of comic and original designs, Marvel, Oddworld: Abe’s Odysee, Verotik comics, Moore Creations), and Jacquelin de Leon (Illustrator, comic artist, DC Comics, artist entrepreneur, and influencer through Instagram and her Youtube channel).

6p – How To Write and Create Manga

YouTube:https://youtu.be/OmGVE_oJkXg

Austin Osueke (publisher of eigoMANGA) will moderate a series of Q&A sessions with comic book writers Jeff Loew (The Frog Princess), Brandon Chen (Somnia), Mohammad Umair Ali (Somnia), MinoMiyabi (5D), and Natashia McGough Clarke (Danity Kane). They will discuss the fundamentals of comic book outlines, scripting, writing, and overall storytelling.

FRIDAY – Links will be live at the indicated time on Friday

11a – Make Your Own Felted Friends!

YouTube:https://youtu.be/4GPej7SvCtY

Hosts of In Quest of Geek (Alix Catherine, Cole Garrison, and Jason Patrick Galit) hold an arts-and-crafts panel that adds a new activity for sheltering-in-place! Along with the cast of Perception Studio (Art Vega, Ryan Keiser, Willow, and Cucumber), families can learn how to make their own “felted friends” (puppets) with crafts already around the house. A discussion about puppetry and performance art is included between crafting as well! @inquestofgeek @perceptstudio

1p – From Idea to Hired: Books, TV, Film, and Comics

YouTube:https://youtu.be/6FCzVWQKClY

Agents, managers, and book editors come together to answer questions about how to take your writing career from the blank page to sold. They’ll answer questions about writing the breakout project, getting representation, what it takes to sell a book to film, industry scoop, and more. Moderated by Nathan Bransford (author of How to Write a Novel), this year’s panel features Quressa Robinson (Nelson Literary Agency), Holly Root (Root Literary Agency), DongWon Song (Howard Morhaim Literary Agency), and Lars Theriot (Industry Entertainment).

2p – GirlsDrawInGirls: Industry Professional Women Artists in Quarantine: Balancing work, art, homeschooling, and life

YouTube:https://youtu.be/j3b-PhVmOdE

GirlsDrawinGirls founder Melody Severns,The Simpsons director Debbie Bruce Mahan, Disney Television Animation artist Sherry DeLorme, and other industry professional women artists address working from home during a pandemic and all the challenges they’ve faced with staying productive in the ever changing world that is the year 2020.

2p – UnMasked: Rhapsody PR’s Behind-the-Music Panel

YouTube:https://youtu.be/kKX0Qh049ds

Music creatives Sean Callery (Homeland), Jeff Russo (Star Trek: Picard), Maggie Phillips (Fargo), Torin Borrowdale (Locke & Key), Amanda Jones (Twenties), and Nathaniel Blume (Prodigal Son) reveal the secrets behind creating music for TV’s most groundbreaking and thrilling programs. Moderated by actress Mary Chieffo (Star Trek: Discovery).

4pThe Nacelle Company: Pop-Culture Under Quarantine

YouTube:https://youtu.be/-y10yaM9K0w

Brian Volk-Weiss (Nacelle Co. CEO), Richard Mayerik (Nacelle Co. producer), Victoria Bennett aka Bevin (vlogger), and David Vonner (toy designer) join Robin Henry (writer) for a lively and engaging discussion on creating new content during the Covid-19 pandemic. Hear the all latest about the new series A Toy Store Near You (Amazon Prime) and more!

4pHow to Make a Comic From Start to Finish

YouTube:https://youtu.be/NVskunRro4Q

Wanna learn how to make a comic? Where to start? How panels work? What does one letter with? Does it need to be in color? And much, much more! Acclaimed industry pro Brian Haberlin (Spawn, Witchblade, Sonata, The Marked) will take you through the process using his Image Comics creations as examples and will touch on the whole process from soup to nuts! Join for a LIVE Q&A session after the panel. Details at https://www.instagram.com/brianhaberlinofficial/

SATURDAY – Links will be live at the indicated time on Saturday

11aEye of Newt and Wool of Bat: the science behind magic potions and spells

YouTube:https://youtu.be/rH1zV9YqM6Q

Potions class is in session! Is there some truth behind the enchanted elixirs and demonic deterrents in fantastical fare like Harry Potter, The Witcher, and Sabrina? Naturopathic doctor DeJarra Sims will walk you through nature’s real-life tinctures for healing, sleeping, wit-sharpening, and love, and explain the science behind their effects. Introduced by Fast Company’s Susan Karlin.

11aFinance for Creatives

YouTube:https://youtu.be/MFVOT9NPr5g

The Coronavirus outbreak has affected so many individuals and businesses financially in the creative industry. This panel will be discussing some of the financial, tax, and credit issues that creatives are experiencing, including resources of where to turn to for help and support. Panel guests include Sean Nisil (certified financial planner), Neil Narvaez (owner, Professional Tax Services, LLC), Eric Atilano (loan officer, C2 Financial), industry professionals Chris Neuhahn (5-time Emmy-award winning producer & animator), and Alonso Nunez (founder and art director, Little Fish Comic Book Studio). Moderated by Karen Martin (The Princess Project).

1pCreative Renaissance: How To Thrive When It’s Hard to Survive

YouTube:https://youtu.be/0Cj1cO0Z39k

The continued need for social distancing has brought about a creative renaissance in the digital space. Join the conversation with Joe Barrette (Creators, Assemble!), Phil Jimenez (Creators4Comics), Alonso Nunez (Little Fish Comic Book Studio), and Kit Steinaway (Book Industry Charitable Fund) to hear how nonprofit organizations are working with comics creators to support each other and their communities during these challenging times. You will hear about new learning opportunities, collaborations, how to forge new creative friendships in a time of global disconnect, and what it means to find your tribe through fandom and shared passion. Moderated by Dan Wood (comics librarian, Escondido Public Library).

3pAuthors on the Best Advice I Ever Got

These authors have some writing advice for you! Kevin Hearne (The Iron Druid Chronicles), Alexis Henderson (The Year of the Witching), Micaiah Johnson (The Space Between Worlds), Sarah Kuhn (Haunted Heroine), and Josh Malerman (Malorie) talk about the best writing advice they ever got, and what advice they would give to aspiring writers. Moderated by Del Rey editorial director Tricia Narwani.

3pLearn How to Color Comics

Do you know how comic books are colored? Learn about the creative art of comic book coloring as Hi-Fi’s Brian Miller (The Flash) and Kristy Miller (Femme Magnifique) demonstrate the step-by-step transformation of a comic book page from black and white to full color. Learn professional techniques for flatting, rendering, color holds, and special effects, along with top digital coloring tips.

4p20 Years of DeviantArt: An Oral History

Angelo Sotira (co-founder and CEO), Justin Maller (CCO), Andrew McCann (co-founder), and Danielle McKay (director of community relations) dive into the 20-year history of the art community and social media network. Tune in for a discussion of DeviantArt’s place in the early culture of the internet, creating an online home for artists, and how the site handles change. Angelo Sotira (https://www.deviantart.com/spyed) Justin Maller (https://www.deviantart.com/ekud) Andrew McCann (https://www.deviantart.com/mccann) Danielle McKay (https://www.deviantart.com/moonbeam13)

5pComic Shops : Perservering Through Crisis

This COVID-19 lockdown has impacted many industries, and it has been especially devastating for the front line of geek culture; the nation’s comic shops. Learn how leading retailers developed entrepreneurial strategies and plans to get through these difficult times. Join Joe Field (Flying Colors Comics & Other Cool Stuff, Concord, CA), Marc Hammond (Aw Yeah Comics, Harrison, NY), Jeff Beck (East Side Mags Montclair, NJ), and Dr. Christina Blanche (Aw Yeah Comics, Muncie, IN) for a surprisingly engaging discussion on retailing endurance. Moderated by entrepreneur Ed Catto (Ithaca College, Agendae).

6pHow to (Still) Be a Nerd For a Living

Have you built a business or career in the “nerdy” industry you love – but now that a global crisis has blindsided the world, you’re not sure what to do? You’re not alone! This evolution of our annual How To Be a Nerd For A Living panel will share advice (and plenty of real talk) from a variety of pop culture industry professionals about the changes they’re making for our current times. Panelists including Robyn Warren (founder of Geek Girl Strong), Valentine Barker (freelance illustrator and comic artist), Chris Sanchez (editor-in-chief of Mad Cave Studios), Jazzlyn Stone (freelance comics marketer and host), and Wendy Buske (co-founder of Nerd For A Living, Fictitious podcast) will discuss how they’re industries are evolving (sometimes day-to-day), where they are struggling, and what they’re doing to stay productive and plan as much as possible for future.

Panelist info:
Wendy Buske, co-founder of Nerd For A Living and Fictitious podcast, NerdForALiving.com, FictitiousPodcast.com
Robyn Warren, founder of GeekGirlStrong, host of Healthy Geek podcast http://geekgirlstrong.com, https://www.patreon.com/GeekGirlStrong
Valentine Barker, freelance illustrator and comic artist, https://valentinebarker.com
Chris Sanchez, editor-in-chief, Mad Cave Studios, https://madcavestudios.com
Jazzlyn Stone, freelance comics markerer, Very Very Shopping Network co-host, https://www.jazzlynstone.com

SUNDAYLinks will be Live at the listed time on Sunday

1pTor Teen: Own Your Magic

From journeying under the stars to learning what makes you extraordinary, join Tor Teen authors TJ Klune (The Extraordinaries), Mark Oshiro (Each of Us a Desert), Bethany C. Morrow (A Song Below Water), and Sarah Henning (The Princess Will Save You), and Charlie Jane Anders (Victories Greater Than Death) as they discuss the power behind owning your magic. There’s no limit to what might happen when one begins to bend the rules. Visit bit.ly/torSDCC for more on all these authors and some fun surprises!

3pMaking a Living Being Creative

Screenwriter AC Bradley (Arrow, Trollhunters, and Disney+ upcoming What If?), storyboard artist Jess Cuffe (Avengers, Guardians of the Galaxy, and HBO’s upcoming Gremlins: Secrets of the Mogwai), and freelance artist Lee Kohse (Star Wars, Voltron, Aliens) discuss the ins and outs of working full time as a creator, how they broke into the industry, what it’s like to work in the entertainment industry, and give advice to up and coming creatives. Moderated by Johnny Kolasinski (writer for ScreenRant and Podcaster for DISCO Trek, and Hi Everybody: A Bad Medicine Podcast).

4pCareers in Geek Fashion

Fans can express what they love and connect with most in pop culture through fashion now more than ever. From clothing to cosmetics, the industry expands every year and fans can be more than just consumers of it. Moderated by Lisa Granshaw (GeekFold, Backstage), panelists Rosa Menendez (Esports Makeup), Dan Madsen (Svaha), Jeff Trexler (Fashion Law Institute), and Dan Richard (DPI Promo, Bethesda Gear) will discuss different ways you can work in geek fashion, their career paths, how the current situation with the coronavirus has impacted the industry, and more. Continue to connect with the panelists at: https://linktr.ee/geekfold

4pFull Time Creative Work On A Part Time Schedule

This panel is for any group with a goal. That claim may sound lofty, but there is a reason this panel has been lucky enough to be on San Diego Comic Convention’s schedule for 12 years. This panel is a unique approach of talking about vital, but base concepts which means the covered topics can apply to any project size or scope in any media or anything in creative or geek culture from purely fun to high end professional quality hobbies to profit generating professional endeavors. How is the information that widely applicable? No matter what your project is there is always the challenges of time management, resource management and communication. Anyone working on any of the following could use the information covered: comic books, TV/film, animation, podcasts, costuming/cosplay, fan groups, music, illustration. blogging, music or web comics. Just some of the topics covered in the panel this time is the need of working with others, sharing your dreams with a team, changing ways people remember you after you’ve meet, tips on what is important when building your website, and what success means to you and your project or end goals for whatever your creativity is expressed as. The panelists are: Moderator Ron Coleman Ph.D. (molecular geneticist and comic writer) joins James Frye (manager editor for TheConGuy.com), Luke Cheeseman (director of media for TheConGuy.com), Sean Glumace (Adobe education leader, comic book letterer), Gene Turnbow (founder/station manager Krypton Radio), Dr. RenahWolzinger, (owner Renzone Music), Topher Davila (art director for GeekdomWear.) Links – https://linktr.ee/FullTImePartTimeCreative

4pThe Grind NEVER stops, not even during a quarantine

This is a panel video to get you energized and ready to rise and grind. There is no better time than now to get yourself in the best position to produce creative work. The pandemic is no excuse, it is actually the catalyst to work even harder. Bryan “Kaiser” Tillman, a long time panelist at San Diego Comic-Con, best known for his Proper Pitching and Promoting Yourself panel, is giving you tips on how to crush your time during this pandemic. Now’s the time to get to the grind and with these tips and tricks you will be well on your way to developing a fantastic project to show at Comic-Con 2021.

Make sure to follow Bryan on YouTube at:
http://www.youtube.com/c/followthekaiser

My initial review of these suggested panels is that there is a lot Comic Con has to offer the small business owner, especially if they are a craftsman or an artist. The fantasy and science fiction worlds that Comic Con tries to wrangle into 5 days are designed to be a source of inspiring stories. So if you get anything from this long weekend of FREE panels it should be the inspiration to go after your dreams like these people did. Happy Con everyone! And hopefully next year, some of you will be walking the halls of the San Diego Convention Center!

Wanted: Struggling Artists

Ever think you’d see that a Wanted sign like that?  If it were that easy you’d all be driving to the bank.  But honestly, I’m looking for artists who have an idea, talent and the drive to make that idea reality.  What they don’t have is time.  Time to promote, to set up websites, drive traffic to those sites, track orders, ship them, etc.  These are artists who think, “Can’t someone just DO this for me?”  I’d like to be that someone.  I’ve been running social media sites for organizations and small businesses since 2014.  But I’m not just looking to be hired on as a consultant or a content manager.  I’m looking to turn my own dream into reality.  To create a Artist Collective, where I invest into handmade art and promote it and handle the logistics of each sale.  Where the artist is never lost in the shuffle, where their name is at the forefront of each and every promotion.  To help their business grow so that they are encouraged to start growing their business and not need my services anymore.  So that I can do it again for newer artists.

I already reached out to a few friends who make art.  This is what I sent them:

“Hello!  How have you been?  I’m writing because like 18 million other Americans, I’ve lost my job to Covid-19.  Trying to find a replacement for my job at the theater hasn’t been easy.  I love interacting with and helping people and that’s just not a safe set of skills to have right now.  In the meantime I’m falling back on what I have a degree in which is PR & Marketing.  

I briefly ran my own business in 2017 called Prettymama Promotions.  I offered affordable social media consulting and management for small businesses.  I had a bit of success, as did the businesses that hired me as a consultant or social media manager.  In fact, every business has experienced at the least an increase in their traffic and engagements on social media once I was invited in.  This is really because of 1 reason, which is that when you’re an artist you want to focus on what you do best, which is art.  Social media and the promotion of the art you want to sell is hard to fit in when you’ve got a family, responsibilities and probably another job.  But I’m not here to ask you if you want my help as a social media consultant.

I’m branching off of this idea of helping small businesses, artists in particular, to start something I’ve always wanted to run: an online market for independent artists.  I love art.  Especially functional art.  Mugs, jewelry, shirts, anything that is beautiful AND useful.  But as an artist myself I am ALL THUMBS.  Through personal and professional experience I’ve learned that I have the skills to help sell an artist’s work.  To find the customers who want to buy their work, through use of SEO and concise, constant, and customer focused promotion. 

As a fan of your art, I’d like to offer an opportunity to partner our skills.  I’m Interested in purchasing some of your work to be listed for resell on a website that I’m making called Joey’s Pouch.  (I’m happy to tell you the story of that name).  This online store will be an online collective of artists who create functional art that speaks to me and that I want to promote.  At its very basic level this website is a place for people to find gifts to buy.  At its greatest potential it’s a place for artists to be found by a whole new group of people as each artist will draw a different community.  It’s a place where artists can be discovered and grow their own business.

If this is something you’re interested in, please send me a reply!  I’d love to tell you more about how I feel the purchasing process can go, what the resale process involves, and how branding can stay consistent through the process.  

Also, if you’re only interested in my social media consulting and management offerings, I’m happy to tell you about that as well.  

Sending much Love, Juri Peterson

As an open invite, if this sounds like something YOU would like to be a part of, message me! My doors are open to all possibilities as with any brand new idea there are no boundaries.

3 C’s of Good Social Media

Instagram PostWhat are the 3 C’s of Social Media?

For some it’s about staying focused on your company’s place in the market. Company, Customers, and Competitors. Other places you’ll see they are talking about your form of Communication. Clear, Concise and Consistent. And you’ll find that some talk about the message of your social media. Content, Contact and Communjty. Let’s add just one more C, Confusing!!
Social media doesn’t have to be hard, but it should be purposeful about keeping your product in front of your customers and your competitors. Your form of communication should be easy to understand and you should be repetitive if you want that message to reach your audience. And finally it should be customer focused and full of value or else you lose their attention.
Let me know if you need help.  I offer a free review of your social media where I go in an examine what you’ve been doing so far and give you my impression and a few tips on how to make it better. I can also do a thorough Social Media Check Up for $20.   Where you allow me to see your settings, as well as what you’ve posted.  I can help make sure you’re making the most of your platforms as well as make suggestions on which platforms you could be using and how to use them.

Send me an email to prettymamajuri@gmail.com if you’re interested!

Something New is Coming

Facebook Page CoverAfter more than a few years, and a few failed attempts at working for other people, I’m coming back to the idea of helping others with their businesses.  I’ve learned a lot from the jobs I held since 2016.

As an employee for a non-profit I learned that the people inside a building are the most precious commodity and resource.  The hearts of those who work for a company are what drive its success.  I learned about myself that if FUN isn’t a component of my work, then I will fail. I’m an Aries Sun, what can I say.

As a employee for LiveNation I learned that not all corporations are Evil.  That some actually care for their employees and offer them the opportunity to grow.  I also learned to recognize my own leadership abilities and that working WITH people is what I want to be doing.

As an assistant to an artist I learned that boundaries are important when work and friendship are involved.  I also learned how valuable my skills of organization and exhortation can be to the success of a project.

As a retail merchandiser I learned that there’s nothing more lonely (for me) than a job where you stare at a screen.  I also realized that when I shortchange myself in value, I am miserable.

So that brings me to NOW.  We are currently 6 months into a Global Pandemic, 5 months in our local stay in place plan.  I’ve spent these past few months trying to work, getting furloughed, trying to work, quitting, trying to work, only to quit again.  I’ve also been working on my spirituality, my Christianity, my garden and my health.  With all of this roller coaster of activity, there’s a nagging unfulfillment.

I have a personal dream of starting an aggregation business.  Of taking the brilliant functional art that my friends make and selling it for them.  Of melding my talents for sharing what I love and what I’m excited about and those products in a marketplace.  Where all the artists benefit from a collective customer base, where they can grow their business and move on, to make room for new artists who need help promoting their work.  I’m going to take the leap of faith and make this happen.

I’m going to call it Joey’s Pouch.  I was gifted the name Joey by a special little guy who couldn’t say my name (Juri).  I’m going to start by planning out my initial investment.  Then drafting a resell agreement to offer to artists.  Then setting up my selling sites and social media.  Then buying those initial pieces of functional art.  And then hitting Publish on all of it!  I’m manifesting this by publishing THIS blog post.  Wish me luck!

Promote with Pinterest for Small Business

Did you know that Pinterest can help you promote your business?  This was actually news to me as well until I took a Pinterest workshop, hosted by Delightfully Social.  As a side note, you should attend EVERY free workshop on Social Media that you can find.  There are a ton of them out there.  And if you don’t have time to do this, find a Social Media Manager who can and does

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Pinning is a bit time consuming, which is why I do recommend the use of a Social Media Manager.  But it can be worth it.  Your Pinterest page can be a portal for customer contact and increased sales.  Pinterest is one of the fastest growing social media, with growth of 97% last year.  More and more people are using Pinterest, and more are making decisions about  purchases using Pinterest.  They are using them to plan life events, finding brands that fit those dreams and goals and then moving on to the buying stage.  Getting your brand and your products in front of this growing audience is exactly why you need a Business Pinterest Page.

To Promote with Pinterest you need to follow a few steps:

  1.  Register a Business Page on Pinterest.  Pinterest offers special analytical tools and pages for Businesses.
  2. Make sure you fill out your profile COMPLETELY.  SEO for Pinterest means optimizing the information you provide as well as the NAMING you use for your username, your boards and any original pins you decide to create.   Above all, make sure you include a link to the website or page that you want your new customers to end up at!
  3. Following Other Brands, Pinners and Boards will jumpstart you on finding Pins and help you start defining what you want to share with your potential customers.  Search for companies or businesses like yours, see what they offer on their Pinterest Page and adjust yours to fit you and your business.
  4. Boards of your own is probably the first difficult step.  How should you categorize your boards?  The workshop I attended suggested that you should choose 10 words or ideas that you want people to associate with your business.  Then create 10 boards each labeled with a word or idea.  You also want to be specific.  If your business promotes a healthy lifestyle, don’t just label one of your boards “Healthy Lifestyle”.  You want to make a board for “Healthy Recipes” or “Exercises for Personal Well Being” or “Healthy Habits”.  Be as specific as possible so that your customer will find YOUR board and not someone else’s.
  5. Now add Pins to your boards!  You can “repin” from the brands, pinners and boards from step 5.  You can also add pins by the URL of a website or article.  Or upload images of product or graphics about services from your computer.  Screen Shot 2016-04-18 at 11.29.34 AM
  6. What makes a GOOD pin?  You want to optimize your graphics, make sure the content you are sharing is not dated (no sales or promotions or products that are one time only), and you want to make sure that you include descriptions on your pins.

 

Setting up and optimizing your Pinterest page is just the beginning.  Rich Pins allow you to pin something original without risking someone else repinning it and changing the description or caption.  These include Apps, Movies, Recipes, Articles, Products and Places.  This does involve knowing and understanding some computer coding.  You can also pay to advertise with Promoted Pins.  

It’s up to you if you take the step into Rich or Promoted Pins.  I recommend that you first set up and develop your Business board.  Keep it fresh by adding and deleting pins at least once a week, maintaining at least a dozen pins in each of your boards.  As your business develops, so should your Pinterest Boards.  The more specific you make your pins and boards, the more likely the ideal customers will find you.  They’ll include your brand in their boards about their dreams and goals.  When they’re ready to buy, your pin will be one of the ones they use to make their purchase.

If you need help setting up or maintaining a Pinterest for Business page, please feel free to contact me at jurinpeterson@gmail.com or find me on Facebook at PrettyMama Promotions or on Instagram at @prettymamapromotions

I got a FREE assessment on my Entreprenuerial Potential and you can too!

I had an amazing entrepreneur experience last night. This post is for Military Spouses in particular because it’s about a resource that’s available to YOU for free. Especially if you want to own or run your own business.

Not everyone is cut out for entrepreneurship. If you have certain personality traits or critical thinking skills your goal of having your own business and being a success will come easier.

As a military spouse myself, I’ve been trying to utilize the resources available to me. At the same time I’ve been dealing with a lot of self doubt. Can I do this? Am I cut out to be a business owner? How do I know this is right for me?

So my ombudsman posted an amazing resource on their Facebook page and I got excited about it, then forgot about it, then remembered. We all do this right? The resource they posted was for the Spouse Education & Career Opportunities. It’s a program from Military OneSource and can be found at myseco.militaryonesource.mil

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Spouse Education & Career Opportunities

They have a ton of resources for military spouses like resume building and career counseling but the tool I’m most excited about is the Entrepreneur EDGE assessment. This is a tool used by career advisors and human resource departments everywhere. It normally costs $50!!! But through SECO, it’s FREE!!!

What it does is assess whether you’re cut out to be an entrepreneur! You get a full report on how your perceptions of career and life as well as your exposure to business may have shaped you to be a savvy business owner or if it may be more of a struggle for you.

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Screenshot from SECO’s page

To get this free assessment, you need to get access through SECO. At the SECO website, search for the EDGE assessment. It’ll give you instructions to call Military OneSource. They make you go through them to make sure you’re a military spouse on your Service Members page 2. It’s one of our benefits of being married to a service member! From there they’ll transfer you to a Career Counselor. This is where you need to be clear and ask to be emailed the Entrepreneur EDGe assessment link and code. I actually had to call back a few times because neither the career counselor or I had any idea of what to do. And that’s why I’m posting this, to save YOU time.

It’ll take about 20 minutes on the phone and then about 20 minutes to do the assessment and get your report. It’s totally worth it though. I felt much more confident about my future success as an entrepreneur when I saw my results. And I saved $50 by using my resources!

So if you want to get assessed on your future potential to be a business owner and you’re a military spouse, check out SECO for the EDGE assessment.

Have an awesome day and don’t forget to Promote Yourself!