Did you know that Pinterest can help you promote your business? This was actually news to me as well until I took a Pinterest workshop, hosted by Delightfully Social. As a side note, you should attend EVERY free workshop on Social Media that you can find. There are a ton of them out there. And if you don’t have time to do this, find a Social Media Manager who can and does
Pinning is a bit time consuming, which is why I do recommend the use of a Social Media Manager. But it can be worth it. Your Pinterest page can be a portal for customer contact and increased sales. Pinterest is one of the fastest growing social media, with growth of 97% last year. More and more people are using Pinterest, and more are making decisions about purchases using Pinterest. They are using them to plan life events, finding brands that fit those dreams and goals and then moving on to the buying stage. Getting your brand and your products in front of this growing audience is exactly why you need a Business Pinterest Page.
To Promote with Pinterest you need to follow a few steps:
- Register a Business Page on Pinterest. Pinterest offers special analytical tools and pages for Businesses.
- Make sure you fill out your profile COMPLETELY. SEO for Pinterest means optimizing the information you provide as well as the NAMING you use for your username, your boards and any original pins you decide to create. Above all, make sure you include a link to the website or page that you want your new customers to end up at!
- Following Other Brands, Pinners and Boards will jumpstart you on finding Pins and help you start defining what you want to share with your potential customers. Search for companies or businesses like yours, see what they offer on their Pinterest Page and adjust yours to fit you and your business.
- Boards of your own is probably the first difficult step. How should you categorize your boards? The workshop I attended suggested that you should choose 10 words or ideas that you want people to associate with your business. Then create 10 boards each labeled with a word or idea. You also want to be specific. If your business promotes a healthy lifestyle, don’t just label one of your boards “Healthy Lifestyle”. You want to make a board for “Healthy Recipes” or “Exercises for Personal Well Being” or “Healthy Habits”. Be as specific as possible so that your customer will find YOUR board and not someone else’s.
- Now add Pins to your boards! You can “repin” from the brands, pinners and boards from step 5. You can also add pins by the URL of a website or article. Or upload images of product or graphics about services from your computer.
- What makes a GOOD pin? You want to optimize your graphics, make sure the content you are sharing is not dated (no sales or promotions or products that are one time only), and you want to make sure that you include descriptions on your pins.
Setting up and optimizing your Pinterest page is just the beginning. Rich Pins allow you to pin something original without risking someone else repinning it and changing the description or caption. These include Apps, Movies, Recipes, Articles, Products and Places. This does involve knowing and understanding some computer coding. You can also pay to advertise with Promoted Pins.
It’s up to you if you take the step into Rich or Promoted Pins. I recommend that you first set up and develop your Business board. Keep it fresh by adding and deleting pins at least once a week, maintaining at least a dozen pins in each of your boards. As your business develops, so should your Pinterest Boards. The more specific you make your pins and boards, the more likely the ideal customers will find you. They’ll include your brand in their boards about their dreams and goals. When they’re ready to buy, your pin will be one of the ones they use to make their purchase.
If you need help setting up or maintaining a Pinterest for Business page, please feel free to contact me at firstname.lastname@example.org or find me on Facebook at PrettyMama Promotions or on Instagram at @prettymamapromotions