BOSS: Erica Pace of Pretty Packages

PrettyMama Promotions focuses on Small Businesses like my own. On Saturdays, I will be showcasing Small Business Owners and their social media accounts. I’ll highlight what makes them feel successful along with what kinds of failures they’ve experienced. Most importantly, the reasons they are an independent business owner will be the focus.

PRETTY PACKAGES

Started on June 1, 2015

Located inSan Diego, CA

Produces and sells 100% natural bath & body products.

Pretty Packages logo

Erica Pace’s story should ring true for a lot of entrepreneurs.  Her business grew from a need born of a personal crisis.  “A while ago I had cancer and found that the soaps & lotions available to me truly irritated my skin. I made my own. During hubby’s deployment I decided to start selling it.”, says Erica of Pretty Packages.

When asked if her business has a mission statement Erica says, “Not really…make it good or get your money back. But basically I want you back so I make it right the first time.” This focus on Quality relates to how Erica experiences success.  Success for Pretty Packages is measured by customer reviews and reorders.  

Pretty Packages reviews.jpg
Customer reviews on Pretty Packages Facebook Page

Erica’s advice to others who want to find success as a Small Business is “Be sure that this is REALLY what you want to do. Know that you may not succeed the first time around, or the second or third, but if you do CONGRATULATIONS on figuring out what’s take a few turns for most of us.”

Like many Small Businesses, Erica struggles to get her name out there.  That’s where I’m glad to help! If you are a Small Business Owner, and want to be a B.O.S.S., fill out my BOSS Survey and be a part of this supportive network. 

You can find Erica’s products at such-pretty-packages.myshopify.com

You can find her on FB-f-Logo_blue_530 at Pretty Packages

Erica would LOVE to hear from you at suchprettypackages@gmail.com 

 

Reaction to Facebook’s new REACTION Buttons

The reactions to Facebooks new REACTION buttons seem to be one of excitement and, based on my personal friends’ posts, an overall positive one.

Some #reactions to @facebook's newest addition to how we #staysocial. I think it's a #goodthing for #smallbusiness owners!

A post shared by Juri Peterson – Owner (@prettymamapromotions) on

 

I personally am thrilled to have one more way that people can interact with each other. Facebook stated in a post of their own that they’ve “been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel”.  The old LIKE button is still available, but the action of “liking” something isn’t very “social”.  Posts make us feel all sorts of emotions, and as business owners, you want to reach out for heartstrings or tickle a funny bone to get noticed in a customer’s facebook wall.

The release of the REACTION button is good news for those who promote their business or products on Facebook.  Marketplace was quick to remind us in a post this morning that they covered the development of the REACTION buttons months ago.  In an interview with Wally Krantz of Landor, Marketplace reported that “Facebook users will be more inclined to respond if they have a richer way to express themselves.”  This means that your business page posts may soon be getting much more feedback in the form of reaction responses.  As long as consumers utilize this new feature, you’ll start seeing exactly how your customers feel about your business posts.

How are YOUR friends and customers reacting to the new addition to the Facebook experience?